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Valve Clarifies Steam AI Disclosures to Focus on Player-Facing Content

The update centers disclosures on player-visible generative content, excluding internal efficiency tools.

Overview

  • Developers must declare any AI used to generate content that players encounter in-game or on store pages and marketing materials.
  • The rewritten guidance emphasizes that behind-the-scenes AI tools used for workflow efficiency do not require disclosure.
  • The form now includes a text field to describe AI use and a checkbox to indicate AI-generated content created during gameplay.
  • PC Gamer reports a new Steam overlay button that lets users flag illegal content produced by games with live-generation AI.
  • Valve warns developers to implement guardrails to prevent inappropriate or illegal outputs or risk their apps being removed from the store.