Overview
- Valentino's 2024 revenues fell 3% to €1.31 billion, while operating profit declined 22% to €246 million due to non-recurring costs and broader market challenges.
- Direct retail, including e-commerce, grew 5%, with online sales surging 37% to account for 15% of direct sales and 70% of total revenues.
- The wholesale channel was reduced by 20% as part of a strategy to focus on integrated partnerships and direct-to-consumer sales.
- Valentino’s beauty and fragrance segment, licensed to L’Oréal, saw a 51% revenue increase, highlighting diversification efforts.
- Alessandro Michele’s appointment as creative director in March 2024 marked a stylistic shift, with his debut collection, 'Avant les Débuts,' launching in late 2024.