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Valentino Reports 2024 Revenue and Profit Declines Amid Strategic Overhaul

The Italian luxury house pivots to direct retail and digital growth under Alessandro Michele’s creative leadership, with beauty licensing showing strong gains.

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Designer Valentino shoes are seen on display at the Nordstrom flagship store is seen during a media preview in New York, U.S., October 21, 2019. REUTERS/Shannon Stapleton/File Photo
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Overview

  • Valentino's 2024 revenues fell 3% to €1.31 billion, while operating profit declined 22% to €246 million due to non-recurring costs and broader market challenges.
  • Direct retail, including e-commerce, grew 5%, with online sales surging 37% to account for 15% of direct sales and 70% of total revenues.
  • The wholesale channel was reduced by 20% as part of a strategy to focus on integrated partnerships and direct-to-consumer sales.
  • Valentino’s beauty and fragrance segment, licensed to L’Oréal, saw a 51% revenue increase, highlighting diversification efforts.
  • Alessandro Michele’s appointment as creative director in March 2024 marked a stylistic shift, with his debut collection, 'Avant les Débuts,' launching in late 2024.