Overview

• The brand staged the party in the club’s original space with disco anthems, neon decor, and themed attendants offering candy cigarettes and trays of the new products.
• Coverage reported this was the first reopening of Studio 54 in 43 years, drawing a mix of original patrons and contemporary celebrities.
• Cher arrived around midnight, told Vogue the return “felt fucking fabulous,” and wore a black-and-white trimmed Valentino fur coat from the resort 2026 collection.
• Colman Domingo kicked off the dance floor before The Dare’s main set, with guests including Evan Ross, Benito Skinner, Adut Akech, Alton Mason, and Louisa Jacobson.
• Outside, a frenzied crowd and velvet-rope demand echoed the club’s notorious entry drama as in-room spritz stations highlighted Valentino’s fragrance.