Valentine's Day Spending Soars to $14.6 Billion Despite Economic Pressures

Americans are balancing record holiday spending with financial concerns, as inflation and shifting priorities reshape celebrations.

A National Retail Federation survey projects Americans will spend $14.6 billion on Valentine's Day in 2025, up from $14.2 billion in 2024.
Candy, flowers, and greeting cards remain popular gifts, but many are opting for experiences like dining out over material items.
Economic concerns are influencing spending habits, with 35% of surveyed consumers planning to cut back due to inflation and 25% prioritizing savings.
Generational differences highlight Gen Z's higher spending, averaging $235 per person, compared to $155 for all age groups combined.
A significant portion of Americans, particularly women, believe meaningful celebrations can be achieved without extravagant spending.