Overview

• Americans are expected to spend approximately $25.8 billion on Valentine's Day, with significant spending on partners.
• Consumers aged 35 to 44 are predicted to spend the most, including on gifts for pets.
• Top Valentine's Day gifts include jewelry, flowers, and evenings out, with new spending records in these categories.
• Nearly 3 in 10 Americans consider Valentine's Day gifts worth going into debt for, despite inflation affecting plans.
• Millennials and Gen Z feel financial pressure, with suggestions to spend around $100 on established relationships.