Overview
- The New York Times list pairs Valencia with Madrid through Joaquín Sorolla, citing the Museo Sorolla reopening and the announced arrival of more than 200 Hispanic Society works to Valencia.
- Fundación Visit Valencia and Turismo de Madrid are running a joint campaign in the United States and Canada with an investment of about €97,000 and a plan for over six million impressions.
- The media plan features placements in Elle Canada, Canadian Geographic, City Style and Living, Time Out, and The Globe and Mail, plus an upcoming collaboration with The New York Times in the U.S.
- Authorities say the Sorolla exhibition is slated to arrive in Valencia before the end of the legislature, with a provisional display at the Museo de la Ciudad while the Palacio de las Comunicaciones project remains on hold.
- INE data through November show more than 100,000 U.S. visitors generated 264,362 overnight stays in Valencia with an average stay of 2.68 days, reinforcing the focus on the U.S. and Canadian markets.