Vale Tudo Finale Sets Rio Record as Overall Ratings Lag in São Paulo

Overview

• The last episode reached 39 rating points in Rio de Janeiro, the highest final-chapter result there since 2021, according to O Globo.
• In Greater São Paulo, the finale averaged about 30–30.5 points, per O Globo and Terra, below the title’s local high during the run.
• The novela’s full-run average closed at 28.2 points in Rio and 23.5 in São Paulo across 177 episodes.
• With a 23.5-point average in São Paulo, the production ranks as the third-lowest 9 p.m. novela there, behind Mania de Você and Um Lugar ao Sol.
• Despite the modest audience figures, Terra reports the title delivered record commercial revenue for Globo’s 9 p.m. slot as the cast marked the wrap on social media.