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Uttar Pradesh to Unveil Immersive Pavilion at IFTM Top Resa in Paris

Officials hope the pavilion built from biodegradable materials showcasing digital tours alongside wellness circuits will attract European visitors

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Overview

  • Chief Minister Yogi Adityanath has directed the state tourism department to finalize preparations for UP’s showcase at IFTM Top Resa 2025 in Paris from September 23 to 25.
  • The pavilion will feature temple-inspired architecture, One District One Product handicrafts and live performances of folk dances such as Kathak and Bundeli.
  • Augmented reality selfie zones, interactive digital kiosks and a mobile app with QR code booking access will enable virtual tours of Varanasi, Ayodhya and the Buddhist Circuit.
  • The stall’s construction will use fully eco-friendly, biodegradable materials to underscore Uttar Pradesh’s commitment to sustainable tourism.
  • Policy incentives including capital subsidies, land allotment and streamlined approvals will be promoted to draw European investment into heritage, wellness and eco-tourism projects.