Overview

• CM Yogi announced the Sept. 22–29 first phase after a video conference with NDA legislators and ministers, directing district in‑charge ministers to coordinate with local bodies, business groups and community organizations.
• Public representatives will lead daily market outreach, with the CM participating, both deputy chief ministers leading all seven days, and MPs, ministers, MLAs, MLCs and councillors spending 1–2 hours on the ground.
• Teams will greet traders with roses, encourage shops to display “Say with pride, this is Swadeshi” posters, and circulate the tagline crediting the Modi government for reduced GST.
• Campaign plans include simple explanations of the reforms, short customer videos during festive shopping, and appeals to prioritize Indian-made goods.
• Yogi framed the reforms as a Diwali gift taking effect nationwide on Sept. 22, stressing price relief on essentials, stronger purchasing power and job creation, aligned with BJP’s Seva Pakhwada activities.