Overview
- Chief Minister Yogi Adityanath said ODOP 2.0 will elevate exports, local industry and self-employment by making the programme more comprehensive and outcome-driven.
- The companion One District, One Cuisine will map each district’s signature dishes with improvements to quality, hygiene, packaging, branding and marketing, aligning with Lucknow’s new UNESCO Gastronomy recognition.
- Officials were directed to integrate ODOP goods into major retail chains with dedicated sections in Unity (PM Ekta) Malls, moving beyond reliance on traditional markets.
- Common Facility Centres will add expert participation to provide technical guidance, design support, packaging solutions and production assistance to small entrepreneurs.
- Products will seek certification through reputed institutions to strengthen global branding, as the state cited results to date—over 1.25 lakh toolkits, ₹6,000 crore in loans, 8,000+ entrepreneurs, 30 CFCs, 44 geo-tagged products—and noted ODOP items form over half of exports, with top-performing units prioritized for scaling.