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Utah's 2024–25 Ski Season Generated $2.51 Billion, New Report Finds

Officials say the figures will guide tourism planning for the 2034 Winter Games.

Overview

  • State and local governments collected $342.6 million in tax revenue tied to winter visitors and resort activity.
  • Utah recorded 6.5 million skier days last season, with average spending of about $306 per person per day.
  • Seventy-two percent of visitors stayed in paid lodging, and the average Utah stay lasted 6.4 nights.
  • The industry directly supported about 31,800 jobs across the state, underscoring its role in local economies.
  • The season ranked fourth-highest on record even with a year-over-year dip, and accommodation sales in Salt Lake, Summit and Weber counties totaled $668 million.