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Utah Ski Season Added $2.51 Billion to Economy, New Report Finds

A University of Utah analysis details visitor spending patterns, confirming the industry’s central role as the state readies for the 2034 Winter Games.

Overview

  • Utah’s 15 resorts logged 6.5 million skier days in 2024–25, below the 2022–23 record but still among the top seasons reported.
  • The season generated $342.6 million in state and local tax revenue, according to the Kem C. Gardner Policy Institute.
  • Visitors spent an average of $306 per day, with 72% using paid lodging, and accommodation sales in Salt Lake, Summit and Weber counties totaled $668 million.
  • Spending was led by nonresidents at $1.88 billion, while Utah residents accounted for $630 million.
  • News outlets citing the institute reported differing job counts tied to the season, with figures of about 31,800 directly associated and 25,980 directly supported.