Overview

• Smith Entertainment Group officially announced 'Utah Mammoth' as the permanent name of its NHL franchise, replacing the temporary 'Utah Hockey Club.'
• The rebranding followed a 13-month fan voting process, involving over 850,000 ballots across four rounds to select the name and logo.
• The new 'Mountain Mammoth' logo incorporates nods to Utah's heritage, including the Wasatch Mountain Range, a Utah-shaped silhouette, and a tusk forming a 'U.'
• The team retains its inaugural colors—Rock Black, Mountain Blue, and Salt White—and adopts 'Tusks Up' as its rallying cry.
• First-wave Utah Mammoth merchandise will be available at the Delta Center starting May 14, with jerseys to debut ahead of the 2025-26 NHL season.