Overview
- Trustees are set to vote Tuesday on forming Utah Brands & Entertainment, a majority university‑owned LLC with Otro Capital as a minority investor.
- The new company would run ticketing, media, stadium events, concessions, trademarks and licensing, while the university retains oversight of athletes, scholarships, coaches, fundraising and NCAA compliance.
- Reporting estimates the venture could raise about $500 million, with donor stakes permitted and an exit window of five to seven years that includes a university buyback right.
- Administrators say negotiations with Otro would begin after board approval, with any final agreement not expected until next year.
- The proposal responds to the House v. NCAA settlement that enables direct athlete revenue sharing, with coverage noting NCAA and congressional caution toward private investment in college sports.