Utah Hockey Club Faces Trademark Hurdles Over 'Yetis' Name

The NHL's newest team has three months to address trademark rejections for its top naming choices, including 'Utah Yetis.'

The U.S. Patent and Trademark Office rejected the Utah Hockey Club's trademark applications for 'Utah Yetis' and five other names due to potential brand confusion.
The rejection of 'Utah Yetis' specifically cited similarities to the Yeti cooler brand, with the USPTO considering 'Yetis' as the dominant element of the name.
The team has three months to appeal the decision or negotiate a coexistence agreement with Yeti Coolers to potentially secure the name.
Alternative names such as 'Ice,' 'Swarm,' and 'Fury,' which faced no trademark issues, remain available for consideration.
The Utah Hockey Club plans to finalize and announce its permanent name before the 2025-26 NHL season, maintaining its commitment to involving fans in the branding process.