Overview

• UTA will represent the EGOT winner and his Get Lifted banner across music, film, television, books and brands worldwide.
• The signing lands as Legend begins the North American leg of his Get Lifted 20th Anniversary Tour celebrating his debut album.
• Legend returns as a coach on NBC’s The Voice for Season 29, titled Battle of Champions, alongside Kelly Clarkson and Adam Levine.
• Get Lifted’s recent work includes HBO’s Emmy‑winning 1000% Me: Growing Up Mixed, Paramount+’s Loudmouth and Netflix’s Rhythm & Flow, with NBC/Peacock’s Before I Let Go and other adaptations in development.
• Friends At Work’s Ty Stiklorious remains Legend’s manager, with existing legal teams continuing to provide counsel, as UTA leaders Jay Gassner, David Zedeck and Sam Kirby Yoh welcomed the deal.