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USTA’s Two-Day Mixed Doubles Overhaul Delivers Sellouts and Record Reach at the US Open

Organizers say a condensed Fan Week showcase with full ESPN carriage drew broader, younger crowds.

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A general view during a mixed doubles semifinal match at the 2025 US Open on Wednesday, Aug. 20, 2025 in Flushing, NY. (Mike Lawrence/USTA)
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Overview

  • The Aug. 19–20 mixed doubles showcase drew 78,000 people to the grounds, sold out Arthur Ashe Stadium both days, and logged more than 20,000 Fan Access scans in Louis Armstrong.
  • Every match aired on ESPN platforms for 13 hours of coverage, with distribution across 17 networks in over 170 countries and territories.
  • US Open digital platforms recorded 2.2 million visits and 11.6 million page views, while YouTube hit 12.8 million organic views in a single day, a channel record.
  • Andrea Vavassori and Sara Errani successfully defended the title and collected the $1 million champions’ purse.
  • Players and event leaders praised the reimagined format for packed crowds and an energized atmosphere, highlighting strong interest from young fans.