Overview

• Examiners refused applications for “Do Your Job (Bill’s Version),” “Ignore the Noise (Bill’s Version),” “The Belestrator (Bill’s Version)” and “No Days Off (Bill’s Version).”
• The New England Patriots hold existing registrations for those phrases without the “Bill’s Version” tag, which the USPTO said would likely confuse consumers about the source of goods and services.
• TCE Rights Management, which filed the applications and lists Jordon Hudson as manager, sought to use the marks across clothing, streaming content, books and media production.
• Trademark attorney Josh Gerben said the refusals were expected and noted potential next steps include appealing, challenging the Patriots’ continued use, or pursuing contract-based ownership claims.
• Other TCE filings such as “Chapel Bill (Bill’s Version),” “The Belichick Way” and “The All-Belichick Team” faced no conflicts, as the trademark rulings feed into a widening rift that has included Belichick barring Patriots scouts from UNC’s facility.