Usher Wins Bidding War Against Timberlake to Sign Justin Bieber

In a revealing interview, Usher shares details of the intense competition with Justin Timberlake over signing Justin Bieber, ultimately securing the young talent for his label.

Usher and Justin Timberlake engaged in a bidding war to sign Justin Bieber, with Usher emerging victorious.
Usher leveraged his unique position and passion to persuade Scooter Braun and Bieber, emphasizing the confusion of having two Justins.
The partnership between Usher, Bieber, and Braun has been influential, with Usher mentoring Bieber to early success.
Despite the competition, Usher speaks highly of Timberlake, expressing mutual respect and a desire for future collaborations.
Justin Bieber, recently recovering from Ramsay Hunt syndrome, was notably absent from Usher's Super Bowl 2024 halftime show performance.