Overview

• Usher headlines Super Bowl LVIII halftime show, marking his return with top billing after a guest appearance at Super Bowl XLV.
• The NFL covers all production costs and pays performers union scale, with Usher expected to earn around $1,200 for his performance.
• Prop bets and predictions heat up as fans anticipate over 8.5 songs and potential guest appearances from Alicia Keys, Ludacris, and Lil Jon.
• Artists like Usher leverage the Super Bowl halftime show for massive exposure, potentially boosting album sales and streaming numbers.
• Despite the minimal direct payment, the halftime show offers significant promotional opportunities, with Usher's new album and tour on the horizon.