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Usher and Big Sean Launch $1 Million Detroit Incubator for Creative-Tech Careers

The cross-sector initiative will deliver hands-on training for Detroit youth across AI, virtual production, immersive design and 3D creation.

Overview

  • The Detroit Entertainment Innovation Incubator will be housed in the Michigan Central Boys & Girls Club.
  • Usher’s New Look and Big Sean’s Sean Anderson Foundation are joined by Ilitch Sports + Entertainment and Emory’s Goizueta Business School as partners.
  • Organizers report construction is underway, with a planned opening in February 2026.
  • Facilities will include a virtual production studio, an SFX lab, an autonomous training center and a creators lounge.
  • Programs will give Detroit youth ages 14 to 24 real-world experience for careers in music, film, TV, AI and special effects.