USGA Announces Record $12M Purse for U.S. Women's Open with Ally Financial Sponsorship

The partnership marks a significant investment in women's golf, aiming to elevate the sport and ensure gender equity in sports sponsorships.

Ally Financial becomes the presenting sponsor of the U.S. Women's Open, increasing the purse to a record $12 million.
The deal with Ally Financial also includes a commitment to equal investment in men's and women's sports, aligning with Ally's 2022 pledge.
USGA CEO Mike Whan highlights the partnership's role in promoting women's golf and supporting the U.S. National Development Program for young golfers.
The U.S. Women's Open will be hosted at prestigious courses over the next decade, showcasing the event on the grandest stages.
Ally Financial's investment in women's sports extends beyond golf, with significant contributions to the NWSL and a new women's esports tournament.