Overview

• In BMJ Public Health data from 2020 to 2024, serious cut-down attempts using these drinks rose from 35% to 44%, with any-attempt use increasing from 26% to 39% among higher-risk drinkers.
• University of Sheffield researchers report that 96% of households buying no/low products also purchased alcoholic beverages.
• The market has more than doubled since 2020 to about £362 million in 2023, with roughly 74% of pubs, bars, and restaurants stocking these options.
• Uptake grew fastest among people aged 65 and over and remained higher among women and more affluent groups than among men and the most disadvantaged.
• Evidence-based support such as behavioral or drug treatment was used by only about 10%, and authors caution that observational, self-reported data cannot confirm reduced alcohol intake; price gaps, with no/low beer and cider costing more, may blunt public health gains.