Overview

• JuJu Watkins, a sophomore guard at USC, has signed a multiyear contract extension with Nike, making it one of the richest shoe deals in women's basketball.
• Watkins first signed with Nike in 2022 while still in high school, and her new deal underscores her growing influence in the sport.
• Last season, she set a national freshman scoring record with 920 points and was named the AP Preseason Player of the Year for the upcoming season.
• Negotiations for the deal were led by Klutch Sports CEO Rich Paul and Watkins' team, with Nike finalizing the agreement on Tuesday.
• Watkins' performance has positioned her as a future WNBA star, continuing to elevate her profile with this significant endorsement.