USC's JuJu Watkins Secures Major Nike Endorsement Extension

The sophomore star's multiyear deal is one of the most lucrative in women's basketball history, highlighting her rapid rise in the sport.

JuJu Watkins, a sophomore guard at USC, has signed a multiyear contract extension with Nike, making it one of the richest shoe deals in women's basketball.
Watkins first signed with Nike in 2022 while still in high school, and her new deal underscores her growing influence in the sport.
Last season, she set a national freshman scoring record with 920 points and was named the AP Preseason Player of the Year for the upcoming season.
Negotiations for the deal were led by Klutch Sports CEO Rich Paul and Watkins' team, with Nike finalizing the agreement on Tuesday.
Watkins' performance has positioned her as a future WNBA star, continuing to elevate her profile with this significant endorsement.