USC's Branch Brothers Secure Historic Jordan Brand NIL Deal

Zachariah and Zion Branch become the first college football players to sign with the iconic sportswear brand.

The Branch brothers' deal marks Jordan Brand's entry into college football endorsements.
Zachariah Branch, a standout wide receiver, and Zion Branch, a safety, are both entering their sophomore seasons at USC.
Zachariah had a successful freshman season, earning first-team All-American honors as a return specialist.
Zion aims to make a strong comeback after injuries limited his playing time in previous seasons.
The brothers will promote Jordan Brand off the field, leveraging their significant social media following.