USC Hires Notre Dame's Chad Bowden as Football General Manager

The move aims to modernize USC's football operations and bolster its competitiveness in the NIL and revenue-sharing era.

Chad Bowden, previously Notre Dame's general manager and a key architect of its 2024 national title-contending roster, has been hired by USC to lead its football program's personnel operations.
USC's athletic director, Jen Cohen, emphasized the hire as a critical step toward building a championship-caliber program in the evolving college football landscape.
Bowden's role will focus on managing USC's expanded NIL budget, which now exceeds $15 million, and navigating upcoming revenue-sharing changes in college athletics.
The hire reflects USC's broader efforts to address past shortcomings, including staff upgrades, improved facilities, and increased financial investment in the program.
Bowden's addition increases pressure on head coach Lincoln Riley, whose performance will be closely scrutinized in the 2025 season after two underwhelming years.