Overview
- USC and Nike announced the 10-year all-sports extension on Tuesday, July 14, 2026, locking the brands together through the 2036 season.
- The deal includes a formal NIL element that will place select USC student‑athletes on Nike’s Blue Ribbon Elite roster, with the initial class to be named in the coming weeks.
- USC’s new Bloom Football Performance Center will be the first facility in the country fully outfitted with Nike Strength training equipment as part of the agreement.
- Nike will design custom uniform collections for USC men’s and women’s basketball and will renovate the USC Bookstore and run on-campus retail pop-ups to boost fan merchandising.
- The schools did not disclose financial terms, but the extension reflects how long-term apparel contracts now combine outfitting, campus branding and athlete commercialization and could affect recruitment, NIL opportunities and on-campus commerce.