Overview
- At the Coliseum season opener, vendors sold a plastic, red-handled “Trojan Beer Sword” that fans filled by pouring beer into the blade and then drank from the tip.
- Sales were uneven on first day with many beer stands not offering the item and at least one stand pausing so a supervisor could manually enter pricing.
- A fan reported being charged $31.83 for a purchase, and several buyers noted the sword has no lid, which raised practical concerns about spills and careful use.
- The beer sword was one of several new novelty concessions at the game, alongside oversized juice-box props, a themed popcorn bucket, a mini-cooler option, and a loaded-fries drum.
- The quick social buzz around the sword suggests USC is testing premium, photo-friendly concessions that could drive extra revenue and new fan rituals if the sales rollout is fixed.