Overview

• The promotional relay ran on Monday atop Khari Baoli, Asia’s largest spice market, with views of the Red Fort as the terrace was converted into a sprint track.
• Usain Bolt shared the baton with PV Sindhu, PR Sreejesh and rising sprinter Animesh Kujur in a brand-led showcase confirmed by company statements.
• Bolt described running through Old Delhi’s spice-scented rooftops as unlike anything he had experienced, highlighting the energy of the setting.
• Sindhu called the experience inspiring, Sreejesh termed it memorable, and Kujur—recently onboarded by PUMA—said receiving the baton from Bolt was a dream come true.
• PUMA India managing director Karthik Balagopalan said the objective was to create unforgettable moments by reimagining how sport connects with culture.