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US Visits to London Jump in 2024 as Khan Counters Trump

City Hall highlights £4.62bn in American spending as fresh data revives debate over a London tourism levy.

Overview

  • Official figures show 5.56 million American tourists visited London in 2024, up 8% on the year and roughly 20% since 2022.
  • American visitor spending reached about £4.62 billion in 2024, rising from £3.7 billion two years earlier, according to ONS data.
  • Total international visits to London hit 20.9 million in 2024, with overall overseas spending increasing to £17.3 billion.
  • Mayor Sadiq Khan credited London’s open, diverse culture for the surge and cast the trend as a rebuttal to recent criticisms from President Donald Trump.
  • The mayor reiterated support for a tourism levy to fund local infrastructure, while the government said it has no current plans to introduce such a tax in England.