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U.S. Virgin Islands Sues Meta Over Alleged Scam-Ad Profits and Child Safety Failures

The filing leans on internal estimates that roughly a tenth of 2024 ad revenue came from prohibited ads to argue Meta misled users.

The logo of Meta is seen at Porte de Versailles exhibition center in Paris, France, June 11, 2025. REUTERS/Gonzalo Fuentes/File Photo

Overview

  • Filed Dec. 30 in the Superior Court on St. Croix, the case seeks civil penalties under the territory’s consumer-protection laws.
  • The complaint cites reporting on internal projections that about 10% of 2024 revenue—roughly $16 billion—was tied to scams, illegal gambling and banned products.
  • The suit points to enforcement systems that allegedly required about 95% certainty before blocking suspected scam advertisers, allowing fraudulent ads to persist.
  • Attorney General Gordon C. Rhea calls it the first attorney-general action targeting scam-ad revenue at Meta, following senators’ requests for SEC and FTC reviews.
  • Meta denies wrongdoing; spokesperson Andy Stone says the company fights fraud and reports of scams from users have fallen by half over the last 18 months.