Overview

• Visitor spending is on track to fall by 8–9% in 2025, making the US the only one of 184 nations in decline and erasing up to $29 billion in revenue.
• Tourism Economics and the WTTC attribute the downturn to policy shifts such as tariffs, travel bans and tougher immigration measures deterring Canadians and Western Europeans.
• The National Travel and Tourism Office reported a 12% year-over-year drop in foreign arrivals in March, one of the steepest declines outside the Covid-19 pandemic.
• A Global Rescue survey found 72% of respondents expect Americans to face negative perceptions abroad, while some visitors with valid authorization have been detained or denied entry.
• A Senate committee proposal to slash Brand USA’s marketing budget from $100 million to $20 million risks further delaying recovery and undermining promotional efforts.