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U.S. to Impose 30% Tariffs as EU Readies Broad Retaliation

Brussels has suspended €21 billion of counter-tariffs, weighing use of its Anti-Coercion Instrument to counter U.S. pressure following the collapse of standstill talks.

European Commissioner for Trade Maros Sefcovic speaks to the media ahead of a European Union Foreign Affairs Council (Trade) meeting to discuss EU-U.S. relations, in Brussels, Belgium July 14, 2025. REUTERS/Yves Herman
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Overview

  • President Trump’s 30% tariff threat takes effect on August 1 and EU Trade Commissioner Maroš Šefčovič warns it would “practically prohibit” transatlantic trade.
  • EU member states have deferred a €21 billion retaliation package until August 6 and are preparing a second €72 billion list of U.S. goods for possible levies.
  • Brussels is considering invoking its Anti-Coercion Instrument to target U.S. services, public procurement access and financial markets in response to pending duties.
  • Negotiations broke down over Washington’s refusal to agree to a standstill clause that would bar further national security–based tariffs.
  • Industries at greatest risk include German automakers, Irish pharmaceutical exporters and French and Italian wine producers, with bourbons and aircraft parts topping the EU’s potential retaliation list.