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7h ago

U.S. Tariffs Double Prices for Temu and Shein Shoppers

New import charges and tariff-inclusive pricing are reshaping costs for American consumers as Chinese e-tailers adjust to the end of de minimis exemptions.

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The logo of Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website, in this illustration picture taken April 26, 2023.
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Overview

  • President Trump’s new tariffs of up to 145% and the elimination of the de minimis exemption take effect on May 2, 2025, impacting low-value imports from China.
  • Temu has added separate import charges, often exceeding product prices, doubling costs for many U.S. shoppers.
  • Shein has embedded tariff costs directly into its product prices, with some items experiencing price hikes of over 300%.
  • Items stocked in U.S. warehouses remain exempt from import surcharges, prompting both platforms to emphasize locally shipped goods in promotions.
  • Consumer frustration is growing, with Temu’s U.S. App Store ranking plummeting from the top 10 to No. 73 as shoppers react to higher costs and longer shipping times.