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US Tariffs Cut Q2 Profits at Hyundai Group as Seoul Pursues Relief

Hyundai Group firms outlined US pricing shifts and local production plans to offset the 25% levy.

This file photo provided by Kia Corp. shows its headquarters building in Yangjae, southern Seoul. (PHOTO NOT FOR SALE) (Yonhap)
Image
This photo, taken July 24, 2025, shows a trailer transporting newly completed vehicles at Kia Autoland in Gwangmyeong, just south of Seoul. (Yonhap)
This photo taken July 24, 2025, shows completed vehicles lined up for export at a port in Pyeongtaek, some 70 kilometers southwest of Seoul. (Yonhap)

Overview

  • Hyundai Motor’s Q2 operating profit fell 16% to 3.6 trillion won, with the 25% US tariff slicing 828 billion won from earnings.
  • Kia’s operating profit dropped 24.1% to 2.76 trillion won as higher incentives and the import levy reduced quarterly earnings by about 786 billion won.
  • Hyundai Mobis recorded a 6.3% decline in net profit to 934.4 billion won due to reduced equity gains, even as operating profit rose 36.8% on stronger high-end parts sales.
  • Hyundai Steel bucked the trend with net profit soaring to 37.4 billion won, driven by increased automotive steel shipments to captive Hyundai Motor and Kia affiliates.
  • South Korea’s finance ministry has rescheduled talks with Washington to pursue reciprocal tariff cuts by the August 1 deadline following a USJapan agreement.