Overview
- Swiss watch exports rose about 3% to roughly 2.1 billion Swiss francs in December, ending four consecutive monthly declines.
- Shipments to the U.S. jumped 19.1% after import duties were cut to 15% from as high as 39% earlier in 2025.
- France vaulted to the No. 2 destination with a gain of about 50.8% to 50.9%, while China and Hong Kong fell 6.8% and 8%.
- Despite the December rebound, 2025 closed with export value down 1.7% to 25.6 billion francs and volumes down 4.8% to 14.6 million units.
- High-end pieces led December’s value growth, with bi‑metallic watches up 41.2% and steel driving volumes, as the sector wrestles with weak Chinese demand, high gold prices and a strong franc.