Overview

• U.S. spirits exports reached an all-time high of $2.4 billion in 2024, driven by a 39% surge in shipments to the European Union.
• The EU has delayed implementing retaliatory tariffs on American whiskey for 90 days, creating a temporary reprieve for U.S. distillers.
• Canada imposed a 25% tariff on U.S. spirits last month, leading to reduced availability of American brands in Canadian markets.
• Exports to non-EU markets dropped nearly 10% post-pandemic, reflecting weaker global demand and shifting consumer behavior.
• Economic pressures and declining sales have led to layoffs at major distillers and bankruptcies, including Oregon-based Westward Whiskey.