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US Pushes India to Open $125 Billion E-Commerce Market During Trade Talks

Negotiations under a 90-day tariff truce see the US advocating for market access for Amazon and Walmart, while India weighs domestic retail impacts.

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The logo of Walmart is seen on a pole outside a store in Mexico City, Mexico  June 14, 2024. REUTERS/Henry Romero/File Photo
A visitior stands near a logo of Amazon during the annual Retail Leadership Summit in Mumbai, India, February 27, 2025. REUTERS/Hemanshi Kamani/File Photo

Overview

  • The US is urging India to remove regulatory restrictions that currently limit foreign e-commerce firms like Amazon and Walmart to marketplace roles.
  • India’s rules allow domestic players, such as Reliance, to hold inventory and sell directly, creating an uneven playing field, according to US officials.
  • A potential 26% tariff on Indian exports has been paused for 90 days by President Trump to facilitate ongoing trade discussions.
  • US Vice President JD Vance met with Indian Prime Minister Narendra Modi, with both sides acknowledging progress in the talks, which also cover sectors like energy and defense.
  • Indian stakeholders, including the Confederation of All India Traders, have expressed concerns about the impact of market liberalization on the country’s 90 million small traders.