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US Pushes for Full E-Commerce Market Access in India as Trade Talks Advance

Negotiations intensify with the US seeking to eliminate barriers for Amazon and Walmart while leveraging a paused 26% tariff on Indian imports.

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The logo of Walmart is seen on a pole outside a store in Mexico City, Mexico  June 14, 2024. REUTERS/Henry Romero/File Photo
A visitior stands near a logo of Amazon during the annual Retail Leadership Summit in Mumbai, India, February 27, 2025. REUTERS/Hemanshi Kamani/File Photo

Overview

  • The United States is pressuring India to fully open its $125 billion e-commerce market to American giants Amazon and Walmart as part of ongoing trade negotiations.
  • India's current regulations limit foreign e-commerce firms to a marketplace model, while domestic players like Reliance can own and sell inventory directly.
  • A 26% tariff on Indian imports, imposed by President Trump on April 2, has been paused for 90 days to facilitate trade discussions.
  • US Vice President JD Vance recently met with Indian Prime Minister Narendra Modi, signaling high-level engagement to finalize a potential trade agreement.
  • Walmart CEO Doug McMillon has reportedly lobbied President Trump to prioritize e-commerce market access, as Indian competitors strengthen their positions.