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US Open Unveils Reality Dating Series Game, Set, Matchmaker

The show integrates sponsors Dobel Tequila, Moët & Chandon, reflecting the USTA’s push to merge sport with digital entertainment.

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Overview

  • The series will mark the first time in the US Open’s 144-year history that a reality dating show is produced on the tournament grounds.
  • Producers USTA and Fresh Tape Media confirmed episodes will stream on the official US Open YouTube channel from August 24 through the women’s singles final.
  • Game, Set, Matchmaker follows Ilana Sedaka, known as “The Champion,” as she explores connections with seven suitors ranging from social influencers to tennis superfans.
  • Dobel Tequila and Moët & Chandon are woven into episode challenges and scenes as integrated sponsors.
  • The announcement sparked critical fan backlash on social media, with critics saying it undermines the tournament’s athletic focus and USTA officials countering that it supports their sport-meets-entertainment strategy.