Particle.news

Download on the App Store

US Open Turns Concessions Into a Spectacle With $100 Caviar Nuggets and $39 Cocktails

Premium cocktails pair with chef pop-ups to create a revenue-focused spectacle that draws viral attention.

Overview

  • COQODAQ’s Golden Set: 24 Karat sells six chicken nuggets topped with Petrossian caviar and crème fraîche for $100, available on Arthur Ashe Stadium’s club level and in the Food Village.
  • IHG Hotels & Resorts debuts the $39 Watermelon Slice featuring Moët & Chandon champagne in a neon tennis-ball–stemmed cup.
  • The Honey Deuce remains the volume driver at $23 with a souvenir cup, with 556,000 sold in 2024 for nearly $12.8 million in revenue.
  • This year’s lineup adds José Andrés with Oyamel at the Dobel Tequila Club and Robbie Felice’s Temomi Ramen Shrimp Scampi, alongside returning names like Masaharu Morimoto, Kwame Onwuachi, David Burke, Alex Guarnaschelli, Josh Capon, and Pat LaFrieda.
  • Vendors signal bigger 2025 targets as COQODAQ projects doubling last year’s roughly 100,000 nuggets sold, while attendee reactions vary and prices run high, including about $40 for a lobster roll and $24–$26 for loaded barbecue or brisket, with outside food and beverages prohibited.