![Carlos Alcaraz conservera-t-il son trophée ? [Mandel NGAN / AFP]](/cdn-cgi/image/onerror=redirect,width=640,height=640,format=webp/https://storage.googleapis.com/uploads.mongoosehq.com/url/media/171845636/c4dfc4870c28a47545dc8becdac9d8cc9510481784e6398538e5bf693ec256e4)
Overview
- The US Open began Sunday, August 30, at Flushing Meadows and runs for two weeks with finals scheduled for the weekend of September 12–13.
- World No. 1 Jannik Sinner withdrew because of a knee injury and Carlos Alcaraz is returning from a four-month break, leaving the men's draw unusually open and boosting chances for challengers.
- Twelve French men and four French women appear in the first round, with Arthur Fils drawing Stefanos Tsitsipas in a high-profile opening match.
- Top players are deepening partnerships with luxury labels, with examples including Coco Gauff’s Miu Miu/New Balance collaboration, Jannik Sinner and Gucci, Lorenzo Musetti and Bottega Veneta, and Aryna Sabalenka’s role with Gucci.
- Tennis has long ties to fashion and social media now magnify those links, giving brands prolonged global exposure over the two-week event and increasing players’ commercial visibility and earnings.