Overview

• Ralph Lauren outfitted 215 on-court officials and 400 ball crew, sold a commemorative collection on site, and hosted notable guests in its Arthur Ashe suite.
• On-court statements included custom Nike day and night looks for Naomi Osaka, an edgier Adidas Y-3 kit line, and designer ensembles on Venus Williams from Khaite, Pucci, and 3.1 Phillip Lim.
• Activations spanned Lacoste’s Icons of Play pop-up and a Novak Djokovic capsule, a Tiffany & Co. on‑grounds space with a Meta AI screen, a Spence pop-up at Printemps, and a Palmes–ATP limited capsule.
• Street style leaned preppy and tenniscore, while celebrity roundups highlighted shoppable looks from Lindsay Lohan, Elizabeth Banks, Katie Holmes, Ciara, and Simone Ashley.
• Record 2024 attendance and 2.3 billion social engagements were cited as catalysts for this year’s expanded fashion presence, complemented by viral merch and food moments such as the kelly green hat and Cocodaq’s $100 caviar nuggets.