U.S. Online Shopping Trends Shift in 2024: Cost-Conscious Consumers and BNPL Usage Surge

Amid economic uncertainties, Americans are increasingly opting for cheaper goods and leveraging Buy Now, Pay Later services to manage spending.

U.S. online spending reached $331.6 billion in the first four months of 2024, marking a 7% increase from the previous year.
Consumers are trading down to more affordable options across various categories, including electronics, apparel, and groceries.
Buy Now, Pay Later platforms drove a record $25.9 billion in e-commerce spending from January to April 2024.
Mobile shopping continues to rise, with mobile purchases accounting for 51% of online spending in the recent holiday season.
Grocery sales online surged by 15.7% year-over-year, becoming a significant driver of e-commerce growth.