US Olympic Committee Sues Prime Hydration Over Trademark Infringement

The lawsuit alleges Prime used protected Olympic phrases and symbols on packaging and in marketing materials without authorization.

Prime Hydration, co-founded by Logan Paul and KSI, is accused of using trademarked Olympic terms in its promotions.
The lawsuit highlights phrases like 'OLYMPIC,' 'TEAM USA,' and 'GOING FOR GOLD' used on products featuring Kevin Durant.
USOPC claims Prime's actions were deliberate and aimed at benefiting from the Olympic brand's goodwill.
The committee seeks profits from the sales of the infringing products and compensation for damages.
Prime Hydration has faced previous legal and regulatory scrutiny over its product marketing and contents.