U.S. Music Industry Hits 100 Million Paid Streaming Subscribers in 2024

Streaming remains dominant but slowing growth drives focus on superfans and vinyl resurgence.

The U.S. music industry surpassed 100 million paid streaming subscriptions in 2024, according to the RIAA's annual report.
Total industry revenue reached a record $17.7 billion, with streaming accounting for 84% of the total at $14.9 billion.
Streaming growth slowed significantly, adding only 4 million new subscriptions in 2024 compared to 9 million between 2020 and 2021.
Vinyl sales continued their 18-year growth streak, generating $1.4 billion and outselling CDs for the third consecutive year.
The industry is exploring new revenue streams, including higher-priced subscription tiers and products aimed at superfans, to counter slowing streaming growth.