Overview

• Latin music revenue in the US grew by 16% in 2023, reaching a new high of $1.4 billion.
• Streaming platforms accounted for 98% of the Latin music revenue, with paid subscriptions being the largest contributor.
• Karol G and Peso Pluma significantly influenced the market, with historic achievements on the Billboard 200.
• Ad-supported streams and physical formats like vinyl also played key roles in revenue generation.
• The growth of Latin music is attributed to its increasing popularity and the availability of music through various digital platforms.