Overview
- National metrics for Nov. 23–29: occupancy 49.8% (-1.0% year over year), ADR $141.31 (+0.2%), and RevPAR $70.42 (-0.7%), according to CoStar.
- Tampa recorded the steepest declines among top markets, with occupancy down 21.0% to 54.4%, ADR down 9.8% to $138.84, and RevPAR down 28.7% to $75.50.
- San Francisco posted the largest gains, with occupancy up 11.4% to 48.0% and RevPAR up 14.9% to $77.47.
- CoStar noted that lingering effects from Hurricanes Milton and Helene in 2024 influenced year-over-year comparisons, especially in affected markets.
- Thanksgiving week produced 19.8 million rooms sold in the U.S., the third-highest in 26 years, though slightly below the prior year, STR reported.