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U.S. Hotels Post First RevPAR Gain Since August as Rates Lift Event-Heavy Week

Sustained occupancy declines leave pricing gains vulnerable, STR warns.

Overview

  • STR reports ADR up 2.6% and RevPAR up 0.6% for the week ending Oct. 11, marking the first weekly RevPAR increase since late August.
  • Occupancy fell for a 16th straight week year over year, though the pace of decline eased compared with recent weeks.
  • Rate growth was widespread with ADR up 2.8% in the Top 25 Markets and 2.4% elsewhere despite Las Vegas weakness.
  • Weekend leisure and midweek group demand drove localized spikes: weekend RevPAR rose 5.0% with 31 markets posting double-digit gains, and excluding Las Vegas midweek RevPAR rose 5.5% with San Francisco up 24% on nearly a 50% jump in group demand.
  • Global same-store RevPAR jumped 14.2% on an 11.3% ADR increase, led by France’s 43.9% gain and Osaka’s 58.3% surge tied to Expo 2025, while September U.S. results showed continued softness with occupancy at 63.4% (-1.9%), ADR down 0.1%, and RevPAR down 2.1%.