Overview
- The National Retail Federation projected total U.S. Halloween spending of $13.5 billion for 2026 with the average person expected to spend about $115, driven by purchases of costumes, decorations and candy.
- Government and industry data show candy prices up notably this year with Bureau of Labor Statistics figures showing roughly 8% annual growth for candy and reports from industry sources pointing to chocolate rising about 15.5 percent.
- Shoppers say they plan to adapt rather than skip the holiday, with many starting purchases earlier, comparing prices, using coupons, buying reusable items and nearly half planning to use AI tools for ideas or deals.
- Local price checks found bulk retailers can cut costs for chocolate; one comparison showed Costco offering 90 ounces for $23.99, illustrating where families can stretch their budgets.
- Candy costs have climbed substantially since 2021, increasing pressure on household budgets and likely keeping discount stores and bulk sales central to how consumers manage holiday spending this year.